How to choose a name, and what to avoid.

Five guides written from the seller's side of the table, with the parts most domain marketing leaves out. No upsells, no invented statistics.

What separates a premium name from an expensive one, why the extension still matters, and how fixed pricing works.

Compounds versus inventions, the four tests worth running, and how to pick a name that still fits in five years.

What each price band actually buys, how instalments change the maths, and when to wait rather than settle.

Which compromises cost you nothing, which cost you forever, and when a discount is a warning sign.

An honest look at the entry level: what is genuinely available, and what is not.

Ready to look at actual names?